About us

IRSA Middle East (IME) was founded in 2008 and is headquartered in Tehran, Iran

We have registered the brands Aura Beauty and Neo Beauty domestically and have a long-term plan for their international production and export. Our goal with these brands is to offer innovative, high-quality products that enhance our customers’ beauty routines. Additionally, recognizing the country’s need for adult and children hygiene products, we will soon commence imports in this sector as well. Moreover, cellulose products are also part of our planned imports.

5
Countries
62
Team Members
8
International Sourcing

Mission

IME Cosmetics is dedicated to maintaining a relentless focus on our customers and consumers, striving to deliver premium quality products at accessible prices. With a presence in over 5 countries, our mission is to emerge as the premier choice in the beauty and personal care industry across the Asia region, Eastern Europe, and Africa. We are committed to providing comprehensive beauty solutions, including cosmetics and skincare, aiming to be the top brand in our market segments.

Vision

IME Cosmetics aspires to offer cutting-edge beauty and personal care products, maintaining a steadfast commitment to excellence and customer satisfaction. With a focus on adult consumers, we strive to set new standards in sustainability and innovation, becoming the preferred provider of high-quality cosmetics and skincare solutions. Our goal is to bring substantial value to both our consumers and business partners while leading the industry with groundbreaking offerings.

Responsibility

At IME Cosmetics, we recognize our duty to educate stakeholders about the quality and potential risks associated with our products. Committed to upholding all relevant laws and regulations, we ensure that appropriate warnings are clearly displayed on all our offerings.
Our cosmetics carry prominent health advisories, highlighting the impact on both personal health and the environment. We collaborate closely with governmental bodies, actively participating in efforts to combat illicit trade.
IME Cosmetics operates strictly within the framework of legal and regulatory requirements, whether in local or international markets. Environmental stewardship is a priority, with our advanced production technology designed to maintain ecological equilibrium and ensure human safety.